My Jamaica Your Jamaica

I21 A S PART of its ongoing commit- ment to supporting Canada’s hard-working travel trade community, the Jamaica Tourist Board (JTB) will be making Canadian retail agents feel merry and bright this Yuletide season, with two festive engagement initiatives: a ‘12 Days of Jammin’ Christmas’ giveaway and a special-edition Holiday Irie Hour. 12 DAYS OF JAMMIN’ CHRISTMAS GIVEAWAY – DECEMBER 3 TO 18 The Canadian JTB sales teamwill be playing Santa Claus from December 3 to 18, by hosting a series of amaz- ing prize giveaways each day on the Jamaica Tourist Board Canada, Travel Agents Facebook page. Throughout the ‘12 Days of Jammin’Christmas’contest, Facebook groupmembers will have the chance to win a new round of incred- ible gifts and goodies each day. There will be 78 prizes in total up for grabs, including retail gift cards, luggage sets, cosy winter essentials, food-and-drink baskets, and air seats on an exclusive agent FAM trip to the destination. HOLIDAY IRIE HOUR – DECEMBER 22 Canadian travel agents are also en- couraged to tune in to a special holiday edition of the JTB’s weekly Irie Hour on Tuesday, December 22. The interactive ‘Chill and Chat’style virtual session will feature an entertaining presentation from the Jamaica Tourist Board BDM team, along with some Christmas magic, courtesy of guest performers, the Brent & SarahMagic Comedy Show. Jamaica’s Holiday Irie Hour special airs on December 22 at 2:30 p.m. ET, and a recording will be available afterwards for those who cannot attend the live event. Registration is available at vis- itjamaica.com/Canada/Irie-Hour. “This has been an unbelievably challenging year for the retail travel industry, which is why it’s important for all of us at the JTB to give back to our community and spread a little holi- day cheer among our valued partners,” says Angella Bennett, regional director, Canada, Jamaica Tourist Board. “While we can’t come together in person this holiday season, I encourage Canadian agents to engage with our team in the virtual space throughout the month of December, by taking part in our excit- ing Facebook giveaways and joining in the festive fun during our Holiday Irie Hour.” The Jamaica Tourist Board offers a wide range of entertaining events and training resources for Canadian travel agents, throughout the year. For more information on the JTB’s retail engage- ment initiatives, go to visitjamaica. com/Canada . Festive JTB Christmas calendar - Celebrates with ‘12 days of Jammin’ Christmas’ contest, Holiday Irie Hour for travel agents THE WEEKLY GLEANER | DECEMBER 10 - JANUARY 9, 2020 | www.jamaica-gleaner.com | MY JAMAICA, YOUR JAMAICA THE WEEKLY GLEANER | DECEMBER 10,2020 - JANUARY 9, 2021 | ww.j m ica-gl aner.c om | MY J M ICA, YOUR J M ICA