Telecom provider Flow Jamaica added 40 new destinations to its phone bundle plan to address customer demand, the company said Thursday.
Customers increasingly want to make calls beyond United States, United Kingdom and Canada, the core markets of its plan, Flow said.
It will position Flow to capture revenues from emerging and developed economies. However based on checks on its website the new territories seem to avoid Caribbean and African countries.
The addition will however allow the company to better compete against rivals including Digicel and Lime which offer international calls.
"Jamaicans and residents of Jamaica increasingly want to communicate with family and friends across the globe, and not just to the standard destinations -- the United States, United Kingdom and Canada," explained Donovan White, the new VP for Sales and Marketing for Columbus Communications Jamaica Limited, operators of the Flow brand.
"By upgrading our international calling plan, we are ensuring that they can stay connected with the world and continue to enjoy even more value with Flow."
Flow now includes calls to landlines and mobile phones in many South America, European, and Asian destinations, including China, India, Germany and Brazil.
The international plan offers 2,500 minutes for J$1,000. The company said it will not raise prices to incorporate these new destinations in its package, it stated.
"We have not increased our prices. The only change is that we have upgraded the plan to offer more international destinations within the plan and also to offer the most minutes to talk," said White. "While other international calling plans in Jamaica offer only 1,000 minutes included in the package, Flow now offers 2,500 minutes for only J$1,000 per month."
Flow is a triple play company whose services landline phones, cable and internet.