First Look

Rebranded Sagicor Bank strengthens its brand in Montego Bay



Breakthrough Communications | 2012-12-18 00:00:00

Sagicor Bank, Montego Bay officially opened its doors on Tuesday, December 18, 2012 for the first time bearing its new name with a ribbon cutting ceremony on the grounds of the bank’s new location in Fairview Shopping Complex in Bogue.

Upon the completion of a rebranding exercise from PanCaribbeanBank on December 17; leveraging the name recognition of its well known parent company - Sagicor, Donovan Perkins, President & CEO, Sagicor Investments noted that, “The products of Sagicor Bank and Sagicor Investments will receive greater recognition now that the firms are more closely aligned to the Sagicor Group.”

As a commercial bank, Sagicor Bank is well suited for both business and retail customers.  In addition to current and savings accounts, debit cards and other standard banking services, Sagicor Bank offers PriorityMe – a low entry-level current account with a built in savings component, a 9.95% auto loan facility and interest bearing current accounts.  Perkins explained, “Sagicor Bank offers all the services that our business and personal customers need. The bank is unique in that it offers many benefits not offered at any other commercial bank.”

With five branches island wide, access to the MultiLink ATM network and a robust internet banking platform, Sagicor Bank is well equipped to handle both its current, and anticipated larger customer base.  

The current Sagicor Bank started as Manufacturers Sigma Merchant Bank Limited before merging with Pan Caribbean Financial Services (now Sagicor Investments), to be rebranded PanCaribbean Merchant Bank.  In 2009, the bank converted from a merchant bank to a commercial bank and took on the name PanCaribbeanBank.  

Across the group, which includes Sagicor Life, Sagicor Investments and Sagicor Bank, new products and services will be rolled out as an extension of the rebranding exercise. 




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