Opposition Spokesman for Tourism and former Minister, Mr. Edmund Bartlett said today that he and Opposition Leader and former Prime Minister Andrew Holness view positively one of the Volkwagen’s 2013 Superbowl ads focused entirely on a happy theme buttressed by a man with a Jamaican accent. The ad campaign Mr. Bartlett says is a perfect illustration of Jamaican culture's global reach and our uncharacteristic penchant to be happy even in challenging situations.

This Mr. Bartlett says is underlined by the fact that Jamaica consistently ranks high on global happiness indices. He pointed out that with brand Jamaica showcased so prominently as a “happy” destination, we will only grow stronger and better.

Mr. Bartlett urged the Minister of Tourism, Dr. Wykeham McNeill to move swiftly in reorienting marketing strategies to maximize the positive effects of the multi-million dollar VW Ad campaign and as such bring more tourists to our shores.