First Look

“Book your rooms for SPF weekend now,” says JHTA and JAVA

0 | 2013-07-02 00:00:00

This Independence Weekend, partygoers can look forward to the Appleton Estate Jamaica Rum & Appleton Jamaica Rum sponsored SPF Weekend, in St. Ann, from August 2-5.

Vana Taylor, Chairperson for the Jamaica Hotel and Tourist Association (JHTA) Ocho Rios and Runaway Bay Chapter, has voiced the JHTA and the Jamaica Association of Villas and Apartments (JAVA’s) support of this year’s SPF Weekend.

“The JHTA and JAVA support any driver of business to our rooms. We’re always looking to work with new events such as the Appleton sponsored SPF Weekend.” Taylor said.

“St. Ann is going to be extremely busy during that time and it’s anticipated that all 9,000 rooms that are available in the parish will be booked. We are encouraging everyone to book their rooms now, so that they are guaranteed to have somewhere to stay for the SPF weekend.”  

Cecil Smith, Marketing Manager for Owned Brands at J. Wray & Nephew Limited, noted that Appleton’s sponsorship of SPF Weekend has been getting phenomenal feedback. “We have been receiving excellent feedback from SPF supporters, our consumers and the Jamaican public in general, about how excited they are that Appleton is on board for SPF Weekend. We are looking forward to putting on a truly exceptional event this year.  

SPF Weekend 2013, presented by Appleton Estate Jamaica Rum and Appleton Jamaica Rum, will kick off on Friday August 2 with an afternoon SPF Catamaran Cruise departing the pier at The Jewel Resort, and will continue that evening with BNM: Eye Candy at Cary Island.  

On Saturday the festivities continue in the afternoon with the SPF Pool Party at The Jewel Resort and will end with Fiction Beach at Mammee Bay Beach Club.  Soiree SPF-04 will be the headline offering on Sunday, and the SPF patrons will celebrate the closing of a successful weekend with a champagne beach bar-b-que – SPF Bubbles BBQ at the Beach at the Jewel Resort.

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