First Look

The power to transform is in the hands of the consumer says JMA



Jamaica Manufacturers’ Association | 2013-11-28 00:00:00

The Jamaica Manufacturers’ Association (JMA) has consistently propelled the “Buy Jamaican” message, with the assistance of the National Commercial Bank, for over nine years.  We fully recognize the right of consumers here in Jamaica and overseas, to choose the products they buy. We as local manufacturers will continue to ensure that our locally made products are of a high quality and are competitively priced, so that consumers can easily choose to buy local over imported goods.

The JMA does not have all the facts regarding the recent denial of entry of thirteen Jamaicans into Trinidad, and is therefore of the view that the matter should be resolved expeditiously at the government level.  However, the issue and resulting outcry has reinforced the power of citizens as consumers to either create demand for local products or continue to have an appetite for foreign goods. What we do know is that buying Jamaican promotes economic development through job and wealth creation here in Jamaica. Further, the more we buy locally made products and services, the more revenue we will generate for the government to implement socio-economic programmes, which will enhance the quality of life of all our people. In addition, buying Jamaican helps to retain valuable foreign exchange and to reverse the country’s huge trade deficit, which stood at US$4.8 billion in 2012. However, we require the right environment for the sector to become more competitive and reinforce that the government has a large role to play in making this happen. 

This holiday season, we urge Jamaicans to consider the wide array of quality local brands as product and gift options. Some products that can be purchased this Christmas and beyond include flavourings, paints, soaps, shower gels, furniture, art and craft, candles, juices, alcoholic beverages, water, snacks, sauces and spices, dairy products, chocolate, paving stones, tiles, windows, doors, jewellery and apparel, as well as casual and sporting wear. 

The JMA encourages Jamaicans to be ambassadors, by supporting locally produced goods and encouraging others to do the same. We thank our loyal consumers who continue to support the manufacturing sector’s 75,000 workers and 300,000 dependents. 

 




Posted By :Rochelle Roye

Company Name : Jamaica Manufacturers’ Association

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