First Look

Digicel commends TVJ for 45 years Schools’ Challenge Quiz excellence



Digicel Jamaica | 2014-03-31 00:00:00

Digicel is lifting its hat to Television Jamaica for its vision and commitment to delivering 45 excellent years of TVJ’s Schools’ Challenge Quiz (SCQ) to Jamaican homes. Known as the longest running television programme in the English-speaking Caribbean, the exciting quiz show sees the nation’s top secondary schools face off in a ‘battle of the brains’ for 30 high intensity minutes each week. It is therefore no wonder that the show has become a staple on Jamaican television since 1969, generating waves of patriotism from students and past students alike.

Marketing Director for Digicel, Peter Lloyd said, “Celebrating 45 years of producing such an extraordinary product is no small accomplishment and for that we commend the team at TVJ. We are very happy with how the show has progressed over the years, the excitement among people across Jamaica is phenomenal and Digicel is very happy to be a part what has grown to become a positive and uplifting family tradition.”

General Manager for Television Jamaica, Claire Grant shared similar sentiments, saying, “Television Jamaica is very proud of this legacy and what it means for the country. It is a positive product for Jamaican boys and girls and we have seen how it inspires discipline and dedication among our youth, because TVJ’s SCQ is fun, but it is also hard work. This is a gem of Jamaican television programming which we know will stand the test of time.”

In the meantime, Michael Gonzales, Executive Producer for the show who has been with the programme for over 20 years also shared that, “As a local programme, many persons are not aware of the immense financial investment that goes into producing a show of this calibre year after year and so, without partners like Digicel, the survival of this programme would not be possible. It’s been a great journey, the schools have grown with the programme, the country has grown with the programme and we are very proud of this 45-year milestone.”

Commenting on why Digicel continues to be a proud sponsor of the show for 12 years running, Lloyd said, “Jamaica is a proud nation and we see this pride more than ever when we have initiatives that showcase our rich talent – events like sports, music and educational activities like School’s Challenge Quiz. Programmes like these give our customers and Jamaica in general an opportunity to come together in support of either their favourite teams or their alma maters. Digicel is pleased to share in this pride because what matters to Jamaica, matters to us."

Over the past three months, viewers all across Jamaica have been glued to their television screens to see which school will advance to the next round. With the finals around the corner, Lloyd added that, “Regardless of who wins in this season, history will be created. With Campion making it to the finals for the first time and Kingston College being the school with the most victories under its belt (a total of 10) – there couldn’t be a more riveting ending to an exciting competition. And with social media awash with posts and comments about the final show, we are positive that it will be an extraordinary end to another great season. We wish the two teams best of luck on a well-played journey.”

 




Posted By :Tamiann Young

Company Name : Digicel Jamaica

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