First Look

Dancehall Divas Stake their Claim at Sumfest



0 | 2014-07-18 18:53:00

Friday, July 18, 2014 – Montego Bay, St. James: Dancehall Night at Reggae Sumfest 2014 saw a slew of great performances from some of Jamaica’s most outstanding and popular artistes - and while largely a  male-dominated line-up, the dancehall divas ensured that they delivered sets that were nothing short of memorable. These included Digicel’s Brand Ambassador, Tifa as well as Baby Tash and Konfydence, both products of Digicel’s Magnum Kings & Queens of Dancehall.

Kicking things off early was Konfydence; the up and coming sing-jay who wasted no time in making her presence felt by the Sumfest crowd. Her singles including ‘Some Boy Bait’,  ‘Money Hunting’ and ‘I'm Busy’ brought her favour with the patrons and having placed 3rd in the 2013 staging of Magnum Kings & Queens talent show, Konfydence showed that she was no stranger to working hard for her “forwards”. Speaking about her performance, she said, “In Magnum I was shy but I have since grown and I’m ready to take on any show. Tonight’s performance showed just how much I have developed since getting my ‘buss’ in Magnum and I think I did really well.”

In the meantime, Baby Tash, who was crowned the first female winner in the talent competition in 2008 when the show first launched, is no ‘baby’ to the reggae festival. Now in her third year, her performance exuded maturity and growth. While her songs, ‘First Time’ and ‘Champion Bubbla’ sat well with the audience it was her hit single, ‘Some Gal Too Mix Up’ that got the well sought-after Sumfest crowd approval.

Closing the night off for the female artistes, Digicel Brand Ambassador, Tifa, returned to the Sumfest stage this year with a vengeance after her one-year hiatus last year. Armed with an arsenal of popular singles, the ‘Bak it up’ hit maker entered the stage wearing a gasmask and an outfit that truly reflected the fashion culture of dancehall. She had the ladies dancing to songs such as Dash Out, Tek It Back and Man a Wife Me Up.

Pleased with her performance, Tifa said, “The crowd was singing along to the songs and enjoying themselves so it was pretty cool and getting that response made me feel good but of course there is always room for improvement and I will always try to improve for my fans.”

Caught enjoying the night’s festivities was Tahnida Nunes, Senior Sponsorship Manager at Digicel. “I enjoyed the female performances, but importantly, we are very proud of the growth that these ladies have shown which was evident in their song selections and the crowd response. Seeing their performances tonight was also a testament to the strength and value of our talent shows like Magnum Kings & Queens of Dancehall, Digicel Rising Stars and of course our mini stage here at Sumfest which continue to give up-and-coming artistes a platform to shine and show their true talent.”

Sumfest continues on Friday with International Night one featuring international artistes, Whiz Khlaifa and Jason Derulo. The show ends on Saturday with International Night two where Future will deliver crowd favourites such as ‘Trophy’ and of course Digicel’s newest regional brand ambassador, Tessanne Chin will also perform.




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