Kingston Jamaica – February 9, 2012 –Telecommunications provider LIME has announced that it has welcomed multi Grammy award winning recording artiste Damian ‘Junior Gong’ Marley, son of the musical legend Bob Marley, as its newest brand ambassador.
In a ‘hortical’ press briefing hosted at the Bob Marley Museum in Kingston on February 8, Chairman of LIME Jamaica, Chris Dehring made the announcement that in addition to its association with the international reggae star, LIME customers will also be the first to access a series of projects and a highly anticipated new album set to be released by the singer.
“There is no doubt that this will be very special partnership” said Dehring, “We are extremely pleased to announce that LIME customers across the region will be the first to hear new music , see exclusive content and follow Damian on his journey to producing his new album via our mobile internet and television portals.”
“This is the digital age and so as more persons begin to depend on an electronic device for both their business and entertainment needs, this move is particularly strategic for us as we continue to position ourselves as the premier provider of entertainment content in the region” the Chairman said.
Damian, expressed appreciation saying “We are the leaders of something new and I am very pleased at the possibilities that exist through this partnership with LIME”.
Donning the brand new IPhone 4S from LIME, the artiste said “Give thanks to the people at LIME for taking this adventure with us and I am looking forward to connecting with my fans on an even greater level through this space”.
Ibo Cooper, Chairman of the Jamaica Reggae Industry Association (JARIA) who brought greetings at the event encouraged Damian saying “use this LIME sponsorship and platform to advance the self- esteem of a people”.
The two year partnership will see LIME customers accessing exclusive content, previews and videos from ‘Junior Gong’ through a special web portal http://limeportal.ogangi.com developed for smartphones and other mobile devices on the LIME network. The artiste will also make special appearances at LIME events and across the region stores throughout the period.
Topping off the event, members of the media and other special guests were treated to a preview of his latest music video & single titled “Affairs of the Heart” which will be released to LIME customers on Valentine’s Day (February14) and to the rest of the world on February 16.
For media enquiries please contact:
Tel: +1 876 936 3642
Mobile: +1 876 818-2835
Posted By :Camille Taylor
Contact Email : Camille.Taylor@lime.com
Contact Phone : +1 876 936 2280
Company Name : LIME
Company Address :