First Look

Digicel delivers big value for back-to-school

Digicel Jamaica | 2014-08-25 00:00:00

Vendors in downtown Kingston trying to earn a bit of last-minute shopping money for the back-to-school season, as well as shoppers searching for cost-friendly deals were in for a treat on Saturday, August 23, when Digicel made a surprise appearance in the town centre with brand ambassador Miss Kitty and Agent DG, giving away over $500,000 in book grants and cash prizes, along with smartphones, credit and other back-to-school goodies.

Merlene Ritchie, a mother of nine who has been selling clothes in downtown Kingston for over five years, could not withhold her elation after winning a $20,000 cash prize. “A three gran’ alone me sell from morning and dat couldn’t cover everything that I need to buy up for back-to-school.  So it feels so good to know that somebody cares and is trying to help the country.  I always see how Digicel do a lot for the country and I am so glad that they could help me in this way.  Is long time Digicel a help di people and right now, when times so hard and back-to-school deh pon wi, di help really just feel like a God blessing.  ”

Tanisha Dunn, another vendor who has been selling in downtown Kingston for almost seven years, also walked away with $20,000. “I feel overjoyed and overwhelmed ‘cause me really never have no money to buy my kids’ books and things this year.  Digicel really do a great thing for us and I feel really proud,” said Dunn.

Other vendors and shoppers toting booklists also won back-to-school vouchers valued at $10,000 each.  Dwayne Adams, who was shopping for books for his son and younger sister said, “It’s wonderful and really great to get this kind of help.  I just came in the town and was passing but when I saw Digicel, I said let me stop and see what’s going on and next thing I know, I win a $10,000 book voucher.   It’s definitely going to go a far way for me—especially to get my sister’s books because she’s going to high school and her books cost a lot.”

Senior Sponsorship Manager at Digicel, Tahnida Nunes, said, “At Digicel, our customers mean everything to us.  So when back-to-school time comes around and we see the kinds of challenges our customers are facing, we want to do something to help.   We’re especially happy to have been able to extend a helping hand to the customers in our own community here in downtown Kingston, and we look forward to seeing all the children heading out to school bright and early in September.”

So far, Digicel has delivered back-to-school items to over 10,000 students in various communities island-wide and will continue its trek across Jamaica with donations of schoolbags, books, pens, pencils, calculators and other items to various schools, treats and charity groups for the rest of the back-to-school period. 

Posted By :Tamiann Young

Company Name : Digicel Jamaica

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