First Look

Wray & Nephew White Rum launches historic three litre bottle size



PROComm | 2015-01-13 00:00:00

J. Wray & Nephew Limited’s Wray & Nephew White Overproof Rum, the only alcohol brand to have been named the Spirit of Jamaica by the country’s government, will be launching a historic sized three litre (3L) bottle for retail distribution and trade island-wide, starting Monday, January 19.

The new 3L size Wray & Nephew White Overproof Rum, which is dubbed the ‘Emperor Wray,’ is the largest of its kind to be manufactured in Jamaica. The first 100 bottles produced will be given to Jamaicans who have displayed exemplary national service, from a diverse array of fields including sports, commerce, politics, and more, showing a true spirit of Jamaica. Over the last 16 years, the Wray & Nephew White Overproof Rum brand has received 15 internationally recognised awards, including the esteemed 2014 Ultimate Spirits Challenge Award, entitled the “Tried and True” Award, for unfailing quality to consumers year after year.

Alfred Kanhai, J. Wray and Nephew Limited’s longest serving employee with 46 years of service, was the first person worldwide to receive the Emperor Wray. Mr. Kanhai works as a General Auto Technician in the company’s Agricultural Division, at the Appleton Garage Department.

A proud Cecil Smith, Group Brand Manager for Rums at J Wray & Nephew Limited, enthused about the launch of the 3L Emperor Wray.

“Wray & Nephew White Overproof Rum is the actualized embodiment of a true Jamaican brand, with its history spanning over a hundred of years in the Jamaican and global marketplace.  It is unquestionably the Spirit of Jamaica.

“The launch of the Emperor Wray represents J. Wray & Nephew Limited’s firm commitment to Jamaica, as we are the largest manufacturer and exporter of rum in the nation. As a matter of fact, Wray and Nephew White Overproof Rum is the world’s top selling overproof white rum. Our Emperor Wray will stand tall over all competing rums.”

Mr. Smith continued: “Wray & Nephew White Overproof Rum is as distinctive as the black, green and gold of our island’s flag, and as unique as the Jamaican people. We look forward to persons of the legal drinking age enjoying the Emperor Wray, which will undoubtedly lead to good times for groups of friends and family members, responsibly.”

The Emperor Wray will be available for purchase in retail stores and wholesales on Monday, January 19, at a suggested retail price of J$6000.  For more information on the Emperor Wray, persons can visit the brand on Facebook at www.facebook.com/WrayandNephewWhiteRum, and on Instagram at ‘@WrayRum’.

 



 




Posted By :Erica James-King

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