First Look

Fashion Designer Juanita S Reid Launches Summer 2012 Syiim Swimwear Collection

Syiim Swimwear | 2012-04-25 15:15:00

Fashion designer Juanita S Reid will debut her new 2012 Summer ‘Exhibela’ Collection, an eighteen-piece contemporary women’s swim and beachwear line that conveys individuality, confidence and style. The Latin-Caribbean inspired collection offers a blend of sophistication and seductiveness, elegance and femininity.  It will make its debut in Kingston, Jamaica at The Caribbean Fashion Week runway show, which takes part during June 7-12, 2012.

Juanita explains that her “Exhibela” theme is to portray “a strong exterior that is bold, charismatic and powerful but still elegant and feminine.” Exhibela is a dance term in Cuban salsa that means, “to exhibit her”. Inspired by Latin-Caribbean rhythms and culture Syiim debuts a collection that exhibits an exotic allure fused with an electric cosmopolitan taste.

Consisting of monokinis, bikinis, cover ups and beach accessories, the collection displays the undivided talent of Founder/Designer Juanita S Reid. The inspiration is evident in the line. The prints are influenced by the movement of a dancer’s body, and the idea of what rhythm would look like were it a tangible item. The silhouettes are tailored to accentuate a woman’s figure. The designs are sexy and stylish, and incorporate subtle unique details and finishing touches to create fun pieces.

While most fashion designers begin their design process with an illustration, Juanita begins her creative process with a choice of fabric.  “The prints pretty much choose their silhouettes,” she explains, “ You see a print and immediately you’ll know what body will best showcase and complement the print to its fullest. Once the fabric is determined, she begins with pattern and trim selection and finishes the creation with a sketch.

“I am honored and excited to be able to show my new collection in my homeland at the Caribbean Fashion week”, said Juanita. “I’ve worked so hard to get here and I’m thrilled not only to show my work, but to represent an idea that nothing is impossible”.

Grown up on the beaches of Montego Bay, Juanita has come full circle and stayed true to her love of swimwear and the beach. She attended the Savannah College of Art and Designs where she studied Fashion Design and explored Art History. While at SCAD, she not only strengthened her design skills but also became exposed to many new arts and cultures, and the huge impact it has on fashion and style. Having worked in the Fashion industry in New York for eight years, Juanita has gained crucial knowledge about design and the tricks and trades to having a successful business.

For more information about the Syiim Swimwear Collection, visit, or Like them on Facebook at www.facebookcom/Syiim.

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