Robert Bryan, Project Director of the Jamaica 50 Secretariat is pleased toannounce the world release of its campaign song – ON A MISSION. The releaseis being done in partnership with Kentucky Fried Chicken (KFC) a NationalSponsor of Jamaica 50.The official release is scheduled to take place simulcast on all radio and television stations inJamaica and internationally at 4:15 pm on June 15, 2012. It is also being transmitted live intothe Jamaican Diaspora Clusters.
“We are excited, about the partnership with KFC in which they have specifically committed topromotional activities around the campaign song.” confirms Mr. Bryan.“When we first approached the KFC team there was absolutely no hesitation. From the veryoutset the team synchronized with us as they saw the big picture and it was a go right from thestart. There was and continues to be a level of positivity, vibes, and oneness”, Bryan confirms.
The Song produced by Orville ‘Shaggy’ Burrell features some of Jamaica’s best-knowninternational and local artistes who all gave of their talent and services free of cost. Featured inthe song are Chevelle Franklin, Damian Marley, Beres Hammond, Romain Virgo, ‘Shaggy’Tarus Riley, Wayne Marshall, Assasin and Tessanne Chin.“The KFC Team is extremely proud and honoured to be partnering with Jamaica 50 Secretariaton the official release of its campaign song”, confirms Tina Matalon, Marketing Director of KFC.“In fact our relationship with Jamaica spans some 37 years. We have grown with this countryand it is our intention to support all things Jamaica. We were very happy when the team fromJamaica 50 Secretariat came to us.
”“We are taking the partnership a bit further than the release. We have made a commitment toMr. Bryan and his team to drive the momentum and spirit of the song. Starting July16th we willbe offering to every customer who purchases a KFC Jam50 Meal a Jamaica 50commemorative CD with the song; it is a collector’s item and every Jamaican should own one.”“We want to point out as well that the song will be played in all branches of KFC island-wide atthe time of the simulcast”, Mrs. Matalon states.Everyone can join the mission online via our facebook pages, Jamaica
50www.facebook.com/officialJamaica50 and KFC www.facebook.com/kfcjamaica as well as theJamaica 50 website at www.jamaica50.com.The words of the song are a call to action that recounts our history, accomplishments andtalents on the world stage. It urges all Jamaicans pledge proudly, celebrate and Get ON IT asone nation…“On A Mission”
Posted By :Oliver Watt
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