Jamaica’s Golden Jubilee is being celebrated over the period August 1 – 6. As we draw closer to the occasion and beginning immediately, the Jamaica 50 Secretariat’s intensive and exciting advertising campaign under the theme – a nation on a mission - will cover press, radio, TV as well as other public relations activities to raise the level of awareness and build momentum for the celebrations.

Celebratory events will commence with the national senior athletics trials and the Jamaica Defense Force(JDF) military tattoo, scheduled for June 28 and 30th and International reggae day celebrations on July 1.Between July 1 and 31 there is to be an intensification of activities that will lead to the official celebratoryperiod of the Jamaica 50 Celebrations, which will be August 1 -6.

The objective of the celebrations is to invite Jamaicans and others worldwide to meet Jamaica at 50,witness the next great moments of our country’s history expected to occur during the celebrations,welcome our 50th birthday, celebrate our achievements and commit to developing and growing theeconomy over the next 50 as we continue the mission of rising to the very top in the world as a nation andpeople.

“Under the theme Jamaica 50 – A nation on a mission - we truly believe we have an opportunity tostimulate a rebirth in the minds and hearts of all Jamaicans, generate Patriotic Commitment and developnew sets of values and attitudes which will unite the country towards a national effort as we pursue thegrowth of the economy and nation over the next 50 years in order to bring prosperity to all of ourcitizens”, confirms Robert Bryan, Project Director.

To this end the Jamaica 50 program has as a primary objective the development of a global event tocelebrate this golden jubilee moment. This will be done by facilitating the coordination of events andactivities in Jamaica, the United Kingdom, Canada and the USA.The headquarters of this celebration will be Jamaica at the Jubilee Village. This village will utilize all theassets of the Independence Park complex to establish an integrated venue to stage the celebrations.

1) The National Indoor Sports Centre will be converted into a "Performance Centre” that will
house all of the independence national events produced by the JCDC from July 9 to August 6
2012.

2) The National Arena will house an ‘exhibition hall’ to showcase the 50 years and will include an
introduction to the Jamaica sports museum that will be established as a Jamaica 50 legacy
project.

3) The Car park areas will be transformed into a major outdoor venue that will house vendors,
sponsors, kid’s village as well as a major performance stage. This venue will house an ongoing
program of entertainment and activities night and day. It will carry the live Olympic feeds that
will be supplied to Jamaica 50 by the official broadcast station in Jamaica for the Olympics
CVM TV in association with its sponsors.

4) The National Stadium will house the Grand Gala on August 6.

Located within the village will be a Jamaica 50 Broadcast Centre which will facilitate with the partnershipof our media partner the RJR group and our global telecoms partner LIME the live broadcasting of allthese events and activities across Jamaica, to the UK, USA and Canada as well as provide a developedinterface for any other TV network or platform that wishes to join and share the celebrations. Thisinfrastructure will provide streaming capabilities over the Internet, social pages and mobile devices.Additionally there will be satellite stages across various towns and places in Jamaica on August 5 and 6that will become the public gathering points for Jamaicans to celebrate the Jubilee.

Within the United Kingdom the Jamaica 50 program will see a presence in Birmingham at “Jamaica inthe square”, in Brixton at “Brixton Splash” and in the “O2 arena”. This presence in the O2 will comethrough a number of platforms.

Firstly, through Jamaica House which is spearheaded by JAMPRO and the Jamaica Tourist Board.

Secondly, our presence will come from the agreement between AEG Live Jamaica 50 securing thepresenting rights to RESPECT JAMAICA 50 that was conceived and is being staged by AEG LIVE.Through this agreement the event will be presented by AEG in association with JAMAICA 50. The eventhas been designated an official celebratory event of Jamaica 50. We have secured the ‘co-pouring rights’for Red Stripe to be poured along with other beers in the event, and we will extend the ‘after party’ in thevenue until 2pm. The right will allow Jamaica 50 subject to approval from the artiste to use footage fromthe performances to show at the Jubilee Village and utilize in the broadcast on August 5 and 6. Jamaica50 will be recognizing some of the iconic figures on the night of their performances for their outstanding contribution to the development of Jamaica over the last 50 years.

“We are extremely happy to be associating with the foremost live promotion company in the world, AEG,
to present this series as part of the Jamaica 50 celebrations”, Bryan stress.

The participation of most of our iconic figures of the Jamaican music and entertainment scene over thelast fifty years makes the series that much more significant. In many respects this series will mark a nextgreat moment in our history as we celebrate and look forward to the next 50.

Thirdly the Jamaica 50 presence in the UK will, through our partnership with TVJ and our globalpartners be covering and broadcasting live and delayed from London, Brixton and Birmingham toJamaica on the 'Smile Jamaica’ program daily from July 23 to August 12. The broadcast platform willalso, outside of that specific program, provide the network for ensuring Jamaicans everywhere will have achance to share with each other real-time experiences during the celebrations. This will also see live radiocoverage from inside ‘Jamaica House’ of RJR 94 FM between July 30 to August 6

“Jamaica will, at the Supreme Ventures/JAAA national trials, select the team that will write the next greatmoments of our Olympic history in keeping with the outstanding traditions of Jamaica at the Games. Youcan say we are the world’s fastest nation, the fastest country in the world; the fact is we are 50 and wehave significantly impacted the world in all spheres of life during that period” explains Mr. Bryan.

Continuing he said, “Our athletes will be on the world stage during our 50th birthday, we expect theNational Anthem of Jamaica to play on the Olympic Stage on August 6, 2012, the 50th birthday of ournation. Our mission is to support them and provide the best environment to support them while theycreate the next great moment”.

“We must however use the unique opportunity provided by those circumstances to present to the worldJAMAICA in a way that will make the world have no doubt that JAMAICA at 50 is one serious andsynchronized nation on a mission to the top” he concludes.

For
further information, please contact:
Jamaica 50 Secretariat
Joan Young Davis – jyoungdavisjam50@gmail.com
Lisa Ogilvie – lisannogilviejam50@gmail.com
Angela Thame – angelathamejam50@gmail.com
Pauline Nelson – paulinenelsonjam50@gmail.com

Jamaica 50 Office – jamaica50office@gmail.com