Table of Contents Table of Contents
Previous Page  2 / 36 Next Page
Information
Show Menu
Previous Page 2 / 36 Next Page
Page Background

2

BERT’S AUTO PARTS 30TH ANNIVERSARY FEATURE | SUNDAY, NOVEMBER 18, 2018

Bert Tomlinson’s

30 years of

automotive

success

A

SEARCH on Google for

one ‘Bert Tomlinson’

might not lead you to

the man who has built

possibly an empire from the

very ground and the individual

who is behind the

automotives giant that is

Bert’s Auto Parts.

A selfless and naturally

industrious individual,

Tomlinson has remained out

of the spotlight for one

reason only: he doesn’t care

for it.

“I’m a simple person,” he

said.

Even with his business now

riding high on 30 years of

operation, the businessman

will tell you, “I feel like I’ve not

achieved anything.”

He explained, “The

satisfaction I get is when

someone comes here,

purchases their parts, and

fixes their car. That gives me a

nice, warm feeling.”

He continued, “I do not let

my possessions possess me. It

was never about the money.”

NOT HIS FIRST CHOICE

“Auto parts is something I’ve

grown to love,” he pointed

out. “It was never my agenda.

This business was never part

of what I wanted to.”

His last job was as an

insurance agent in the

financial sector, where he

experienced much success. “I

did it for five years, and I was

fired,” he revealed.

Explaining, he said, “I think I

was unjustly fired, but I knew

insurance was never my last

stop. I wanted to be a

businessman.”

He had owned a minibus at

the time, and in purchasing

the parts for the public

passenger vehicle, which

operated from Downtown to

Duhaney Park, he got the idea

to sell auto parts as a

business.

“I said to myself, ‘This can’t

be too difficult. I need to do

this as a business’. One week

after I got fired, the bus

turned over and killed two

people, so my life was in

tatters – no job, no income,”

he said.

Of course, he contemplated

his future. He had loved the

company, where he had

worked for those years, and

the sting of disappointment

was not pleasant. “But life

goes on,” he mused. “So I

stayed at home unemployed

for two years. My mortgage

was in arrears, my car loan was

in arrears. I fixed up the bus

and sold it. I went to the bank

and mortgaged my house and

I started this business selling

Lada parts.”

At the time, Lada was the

Bert Tomlinson Sr, CEO

From the king of Lada parts to the

dominant Japanese parts dealer

MESSAGES