NAME OF FEATURE | THE GLEANER | SUNDAY, JULY 31, 2022 42 INDEPENDENCE SPECIAL: JAMAICA @ 60 AND B YOND F ATURE | THE GLEANER | SUNDAY, JULY 31, 2022 jamaica at MESSAGE AT THE heart of Jamaica’s Independence and its powerful brand is our people. We are the pulse of this nation and the source of inspiration for the dreams that have been realised since our Independence. “Brand Jamaica is an international phenomenonwhich has been fuelled by our musical and sporting prowess, the physical beauty of our island, and the culture and achievements of our people. From the perspective of commerce, it provides us all with a wonderful opportunity to leverage the popularity of the brand for the benefit of those products and services we provide. But above all, Brand Jamaica provides a focus of national pride and unity for our people generally, and the confidence in our ability to achieve the greatness of whichwe are capable.” – Joseph Matalon, chairman ICD Group celebrates Jamaica’s diamond jubilee anniversary, and we take great pride in the contributions we have made to its development. This includes building communities, providing resources for enhancing our livelihoods, and empowering individuals in underserved communities through skills training and employment opportunities. We are excited about the possibilities that lie ahead of us as we seek to reignite our nation for greatness and step boldly towards the successful future we will undoubtedly create. ICD – CELEBRATING JAMAICA’S DIAMOND JUBILEE Cowad man kip soun’ bone TRANSLATION: A cowardly man keeps sound bones. EXPLANATION: It is better to be thought of as a coward than to give away one’s life through impetuous behaviour. It is certain that, as in the old Chinese proverb, “The man who fights and runs away, will live to fight another day”. OLE TIME PEOPLE USED TO SAY ...
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