THE GLEANER, FRIDAY, FEBRUARY 12, 2021 | www.jamaica-gleaner.com | D7 DOING BUSINESS ONLINE FEATURE FUTURE CONTINUED FROM D6 O NCE IN business, it is safe to say that the data is a valuable component to operations. Company data in recent times are being given utmost priority as it is a key supporting factor to a company’s strategy. While the level of importance assigned may vary, all company data must be considered important in relation to its origin and application. Now considered the backbone of business sustainability and their long-term goals, clean, quality, reliable data that give strong insight into sales patterns and customer data are critical. This enables optimised processes that can help to create a targeted, pre-qualified lead generation of potential customers. Here at PBS Technologies, we have the right people. Our certified and trained staff include account managers, sales executives, engineers and technicians who know the importance of creating partnerships that help our clients achieve their business goals. We will work with you to design and employ a credible data management strategy, through solutions offered by our proven partner eco-system. When thinking about company data, here are a few questions to ask out loud: - What data can I do without? - Can I access my data anytime and anywhere? - ‘Who has access to my data?; and the list goes on. To help guide on what is considered a good data management strategy, here are a few common data management techniques, along with their associated benefits. REACCESS BUSINESS GOALS It’s not required to try and access all business data, but, instead, to review in small chunks. All company data from individual sets through to the operational and department levels must be analysed for importance and its association with company goals. Examples of company goals may include: - Normalising processes, - Improving decision-making, and - Targeted selling. By assessing the company’s goals and having a company- wide agreement, the appropriate tiering of data and suitable management can be applied. PRESERVE DATA QUALITY Limiting your data to only needed information is an excellent way to preserve and improve data quality. One way to preserve data quality is to proactively and regularly check for data accuracy and relevance. Outdated data should be purged to prevent misleading analysis, such as incorrect forecasting, old sales patterns, and trends. Another component to data quality management is the training of all employees who have access to data, that is, ensuring they are equipped with all company processes for data collection, data entry, data storage, and data removal (if required). DATA SECURITY AND PROTECTION Working from anywhere has become the new norm, and accessing solutions at the office and the need to preserve remote data have become even more relevant. For organisations facing this now common dilemma, solutions are required to prevent data breach, unapproved access, and to comply with external regulations. The General Data Protection Regulation (GDPR) that was established by the European Union (EU) impacts not only businesses that operate within the EU, but all businesses who market and sell to customers that reside within the EU. Using a proper data management strategy that includes software and hardware, to support the established business goals, can help ensure the safety and security of your data, and compliance with GDPR and other regulations. The responsibility for effective data management and related strategies must be placed in the hands of the right people. Here at PBS Technologies, we look forward to setting the foundation for, and assisting with, the achievement of your business goals. Business in technology Our certified and trained staff include account managers, sales executives, engineers and technicians who know the importance of creating partnerships that help our clients achieve their business goals. We will work with you to design and employ a credible data management strategy, through solutions offered by our proven partner eco-system. technology to get them there. Secure Internet Access from Zscaler protects your users working remotely by providing a secure Internet gateway to access data and applications. Also, Zscaler Secure Remote Access provides a safer, simpler, and more user-friendly alternative to traditional VPNs by adopting a zero trust approach that allows users to access only the data that you want them to. Nutanix’s multi-cloud infrastructure with Hyperconverged Infrastructure gives companies the flexibility to develop and roll out new capabilities quickly and easily, merge the benefits of public and private clouds and modernise their data centres to better keep up with the speed of business today. The next normal requires innovative thinking. Info Exchange, a leading IT consulting firm operating at the intersection of business and technology, offers cloud first business efficiency solutions to prepare today’s hybrid organisations for the future. To get your business securely on the right path, contact Info Exchange at 876-931-9552 or email us at mybusiness@ infoexchangeja.com .