NAME OF FEATURE | THE GLEANER | FRIDAY, SEPTEMBER 13, 2024 20 THE GLEANER 190TH ANNIVERSARY FEATURE SINCE JOINING The Gleaner sales team in May 2007, I’ve experienced what it means to be part of a company that is synonymous with excellence. The Gleaner isn’t just any newspaper; it’s‘The Big G’, a brand so powerful that a single letter captures its essence. Especially under the leadership of the now late Hon Oliver Clarke, the recognition and respect that The Gleaner has built are undeniably poignant. The Gleaner epitomises the power of branding – when a single letter says it all. For 190 years, this company has consistently delivered on its mandate to educate and inform through responsible journalism. It’s this commitment to quality that continues to resonate with our readers and advertisers alike. As a sales representative, my role is to align the right products with the right platforms to meet our clients’ needs. The Gleaner offers a diverse array of products that cater to various interests and demographics, and guiding our customers through the process – from the initial pitch to the closing of the sale and beyond – is a journey I take pride in. One of the most exciting aspects of my job is the dynamic environment in which The Gleaner operates. Under the mantra, “Where Life Unfolds”, I strive to keep clients informed of The Gleaner’s offerings, broker opportunities, and leverage them to give our clients a visual advantage over their competitors. Whether it’s being at the forefront of events, observances, client anniversaries, product launches, or acts of corporate citizenship, The Gleaner is there – if something’s happening, The Gleaner is in the mix. We even dedicate our Corporate Hands page ‘free of cost’ to all our clients. To quote the Jamaican idiom, “If a egg, Gleaner inna di red”. My speciality lies in features and supplements, a niche where I’ve earned many accolades over the years. These offerings provide our readers with content that goes beyond the mundane, offering educational insights and informative pieces that sometimes even entertain. We facilitate commerce with projects like Plaza Shopping, Black Friday, Downtown Comes Alive, and Christmas in the City, while also promoting social action through features that highlight important issues like poor road conditions and public health concerns. Working at The Gleaner is more than just a job; it’s about being part of a legacy that has shaped the nation’s conversation for nearly two centuries. The pride I feel every time I see that big ‘G’ is an indication of the impact this company continues to have on Jamaica. FELICIA ROBERTS Top Sales Representative My journey with ‘The Big G’ THE GLEANER was Jamaica’s original daily newspaper just as Kingston Industrial Garage was the first automotive dealership on the island, with both companies still strong and relevant today at well over 100 years old. That there continues to be relationship and synergy is not to be unexpected. Our Gleaner sales representative, Felicia Roberts, understands our standards and vision and helps us to communicate accordingly in meaningful ways. Beyond this, she brings opportunities to our attention and makes suggestions that would be a good fit for our goals. The personal dynamic is extraordinary and significant – not just transactional by any means. The Gleaner creates ways for us to reach our market through advertising, but the partnership also enables us to benefit from non-advertising exposure such as editorial articles and photos at no additional cost. And, in this digital era, The Gleaner is in step with trends and initiatives in the online space, increasing visibility and expanding advertising reach to more audiences. We value our partnership with The Gleaner, today and every day. KINGSTON INDUSTRIAL GARAGE (KIG) CLIENT TESTIMONIAL Felicia Roberts and Judith Denton, sales and marketing manager at KIG Felicia Roberts
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