ACCORDING TO Digicel Jamaica's CEO, Barry O'Brien, "Giving back is at the core of our ethos at Digicel – from our chairman, Denis O'Brien, to every member of staff across our 32 markets, it is ingrained in our DNA because we believe that as Digicel grows, our communities should grow with us. So we take very seriously our commitment to giving back and to moving communities forward in a positive way in Jamaica and across all our markets."
From this commitment the Digicel Foundation was established in 2004. Now celebrating its 10th anniversary under the theme 'Celebrating Extraordinary Jamaicans', through the foundation, more than 500,000 individuals and institutions have benefitted directly from approximately 450,000 projects completed since 2004.