Who is Jacob A. Kelderman?

Director - Auto Industry and Ad Agency Relations
Newspaper Association of America

Kelderman has been with the NAA since March 2000, and is responsible for directing and maintaining the newspaper industries’ business interests with the uto industry and developing sales and marketing initiatives in the category. He is similarly responsible for maintaining the newspaper industries’ interests with the advertising agency community.

Prior to joining NAA, Kelderman served for 12 years with the National Automobile Dealers Association as VP for the association’s Industry Affairs and Strategic Data Group. In this role he led NADA’s wide-ranging manufacturer/dealer relations effort and developed the tools and methodologies to support that critical work. He also developed and led its Publications and Industry Analysis departments and served as Lead Officer for the association’s American Truck Dealer affiliate.

Prior to joining NADA, Kelderman served for 10 years as Washington correspondent for Automotive News, and reported extensively on the initial regulation of the auto industry.

Kelderman is co-author of “Betting on the Franchise, The Future of Automotive Retailing,” as well numerous other reports on the retail auto industry. He has also served as a consultant to the industry in a variety of capacities.

Kelderman hold a bachelor’s degree in journalism from the University of Wisconsin in Madison.