The Distinguished

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ONE OF the highlights of
doing our subscription
boxes is having the
opportunity to work with local
superheroes, the special league of
women entrepreneurs who also
hold it down on the nine to five.
For this box, we’re partnering with
administrator at the Early Childhood
Commission by day and Girl Boss by
night, Tonisha NGozi, to create an
exclusive fragrance, perfect for a
night of unwinding and relaxing in
her line of candles, NGozi Sweet
Blessings.
“I’m excited and nervous for the
opportunity,” shares the 26-year-old
candle maker. “Usually I’m
consulting with customers on a one-
on-one basis so conceptualising a
fragrance that will be loved by
hundreds of subscribers will be
challenging for sure, but totally
worth it.
TIMING
NGozi has been making candles
for almost a decade, but brought her
business mainstream a little over
three years ago. “It’s all about
timing,” she shared with excitement.
“I’ve actually been a Sugarplum
Box subscriber for a very long time,
so to now have the experience of
being a box participant is pretty
cool. I can’t wait to get the NGozi
experience into new hands and
hearts, and of course, to hear the
feedback from everyone.”
As a part of the Sugarplum Box
rebranding, we’ve now added a
subscriber profile to our website.
“Subscribers get their say in how we
curate boxes,” explained Marsha
McFarlane, chief excitement
officer for Sugarplum.
When we last
checked, the
fragrance
profile of
choice was
fresh linen
meets
floral meets citrus undertones so it’s
safe to say that’s our marker. Quoting
Ingrid Riley of Silicon Caribe
recently, “the brand that knows their
customer the most, wins.”
The Beauty Slaycation box is the
first in a series of 10 boxes to be co-
curated by Sugarplum and the Flair
Magazine editorial team. It’s the
most unique lifestyle offering in the
market with plans to make it even
bigger in the future. Sugarplum
subscribers will experience products
they may have never heard of or
tried before and the products will
be delivered to their doorsteps with
free shipping anywhere in Jamaica,
the subscribers will also get to hear
the stories behind the scenes
through different forms of media
content powered by The Gleaner.
Join the Club
Tonisha NGozi
Sweetening business with Sugarplum
36 THE GLEANER’S FLAIR MAGAZINE • MONDAY, MARCH 5, 2018