Articles: Lead Story
Musings of a serial entrepreneur - The importance of a name
In my last article, I sought to expose the value of a strong brand to entrepreneurial success. One of the most common issues raised by the feedback for the last article was the importance of choosing the right name for your brand.
Focal point - The two way street
Having understood the importance of effective communication in our lives, in this concluding part, let's look at some important skills that we need to develop/hone in order to become skilful, effective communicators.
Tips for retirement planning
Planning for retirement is one of the best mechanisms for the maintenance and enjoyment of wealth. Planning should begin as soon as you are employed and not when you are five or ten years away from your retirement age.
The do-it-all machine
It is a step forward from Hewlett Packard , a space saver and ideal for the office, specially when you want get the optimum on space. The J3680 is a versatile, compact and easy-to-use machine
The importance of soft skills
Soft Skills are very important especially when you are a professional. If you are an entrepreneur, your team represents your desired image and how you would like your business to be perceived by others.
Musings of a serial entrepreneur - The power of right branding
The recent rebranding of Cable and Wireless to LIME has seen heightened interest in marketing circles, and the merits of this bold move have sparked much debate.
Breathing spaces
The warmth of the green greets the visitor to Peta-Rose Hall's office; "Why green ... well green is the colour of money," the managing director BPM Financial Limited says
FOCAL POINT: Making yourself marketable
It would be easy to jump at the landslide victory of President Elect Obama and proclaim that his win is the perfect example of how to market oneself. Unfortunately, very few of us have the kind of public relations machinery or power house assistants
TECH-KNOW-LOGIC: Small, versatile and power packed
Everything around us shrinking, and Acer taking a cue decided to apply this to their notebooks. The result is Acer Aspire One, almost fitting in a palm but packing the features of a regular sized machine.
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