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www.jamaica-gleaner.com

• gleanerjamaica • jamaicagleaner •

FEATURE

THE GLEANER, THURSDAY, MARCH 2, 2017

G9

T

HE YEAR 2016 proved to be a prosperous

one for the Ministry of Tourism, as it suc-

cessfully continued its mission of position-

ing Jamaica as a world-class tourist destination.

A strong foundation was laid for 2017 and

beyond as the January-to-December figures indi-

cate that the sector delivered a high level of per-

formance, with the country welcoming a record

3.8 million visitors, both stopover and cruise.

This represents an increase of 3.9 per cent over

2015, when 3.6 million visitors came to the island.

In terms of stopover arrivals, some 2.18 million

persons visited, representing a 2.7 per cent

increase over the 2015 figure.

The island also recorded some 1.65 million

cruise passengers from January to December

2016, representing a 5.5 per cent increase over the

corresponding period in 2015.

In addition, Jamaica registered record stopover

arrivals during the Christmas season, as 60,886

stopover visitors came to the island between

December 22 and 28, representing an 11.1 per

cent increase over the 2015 period. Preliminary

figures indicate that gross foreign exchange earn-

ings for 2016 amounted to US$2.553 billion, 6.3

per cent more than the corresponding period in

2015 when Jamaica earned approximately US$2.4

billion.

Cruise passenger arrivals were significantly

boosted on December 6 as Jamaica welcomed six

cruise ships, which docked in Kingston, Ocho

Rios, Falmouth and Montego Bay, bringing over

10,000 passengers.

On November 22, Jamaica welcomed the inau-

gural call of

Harmony of the Seas

– the world’s

largest cruise ship – to the Port of Falmouth in

Trelawny.

The country also welcomed the

Carnival Vista

,

which made its inaugural call in April, docking in

Ocho Rios.

Hailing the move, Chairman of the National

Cruise Council (NCC) Michael Belnavis said the

cruise lines are very selective about where they

send their luxury vessels, and the fact that Jamaica

now plays host to the

crème de la crème

is “more

than a feather in our cap”.

“This should not at all be viewed lightly or

taken for granted,” he said.

Harmony of the Seas

is the biggest in the Royal Caribbean Oasis-class

luxury fleet and the

Carnival Vista

is Carnival’s

newest pride and joy. Having both of them now

calling on Jamaica is a ringing endorsement of our

tourism offerings,” he said.

Tourist visitor of Pullmantur cruise ship ‘Monarch of the Seas’ at the Port Authority of Jamaica Kingston Wharves, Newport West, on Tuesday, December 6, 2016.

The Wyndham Hotel on Knutsford

Boulevard in New Kingston.

Cruise arrivals

outpace stopovers

in record year

US$1b contract signed for St Ann hotel

Ja’s largest single resort development slated for Llandovery

LAST YEAR also witnessed the

rebranding, expansion and

upgrading of several properties.

Nearly 2,400 new hotel rooms

were added to the country’s

stock. An additional 1,035 rooms

now under construction are slat-

ed to come on stream in 2017.

In addition, 32 high-end

rooms and eight two-bedroom

apartments are being built at

The Renfrew in Kingston, while

redevelopment work is under

way at the former Wyndham

New Kingston Hotel, which was

acquired by the Courtleigh

Hotel Group.

A major contract was signed

for the largest single develop-

ment of hotels in Jamaica’s his-

tory, being undertaken by

Karisma Hotels and Resorts.

The US$1 billion mega-hotel

project in Llandovery, St Ann, is

expected to add some 5,000 new

rooms, provide at least 8,000

direct jobs as well as 10,000

indirect jobs in the coming years.

In December, the ministry offi-

cially launched five new networks

under its overarching Tourism

Linkages Network initiative, to

better position the sector to gener-

ate higher growth rates, in both

visitor arrivals and earnings.

These networks will focus on

strengthening the linkage with

the manufacturing and agricul-

tural sectors as well as the cre-

ative industries. The networks

will also focus on gastronomy,

sports and entertainment, health

and wellness, shopping, and the

knowledge economy.

“If we intend to attract five

million visitors by 2021,

generate $5 billion in tourism

earnings, increase the total

direct jobs to 125,000 and add

15,000 new hotel rooms, then

we must put in place the

framework to foster the growth

of this sector,” Minister of

Tourism Ed Bartlett said.

“So, the networks will aid in

transforming the sector, deepen

linkages and achieve significant

growth,” he added.

Lasting links made at speed networking event

IN MARCH, the Ministry of Tourism

hosted the third Tourism Linkages

Speed Networking Event, which afforded

producers of Jamaican goods and

services direct contact with operators in

the tourism sector. Last year, providers

of entertainment and construction goods

and services had the opportunity to

meet with tourism decision-makers.

Celebrated fashion designer Earl

‘Biggy’ Turner, well known in the

entertainment industry for his popular

Biggy Fashions, attended the event and

was quite satisfied.

“I’ve met a lot of the hotel represen-

tatives and I received good, positive

response; it’s for me now to go back

and package what it is I’m expecting to

sell them, which is fashion to comple-

ment the music,” he highlighted.

Simone Harris, executive director of

360 Artistes, an arts management

agency, was very pleased with the

reception she received at the speed

networking event.

She said: “I think this is an

absolutely great opportunity for the

creative industries, for the price. I

mean, if I were to try to meet with all

these buyers here I couldn’t afford it,

not in time and in money; this is a

great opportunity to sit face to face

with the people who make the deci-

sions about entertainment in their

properties.”

CONTRIBUTED

Fabio Villegas (second right), president of Decameron All Inclusive Hotels & Resorts,

gives the thumbs up after he, along with Minister of Tourism Edmund Bartlett (left), and

Prime Minister Andrew Holness (second left) cut the ribbon signalling the official opening

of Royal Decameron Cornwall Beach Resort in Montego Bay on Saturday, February 18.

Sharing in the moment is Dr Horace Chang (right), minister without portfolio in the

Ministry of Economic Growth and Job Creation, while in background is Mayor of Montego

Bay Councillor Homer Davis.

BARTLETT